adelaide copywriter

Keeping Up With The Kardashians? Actually, yes.

Keeping up with your own social media? Errrr…

It’s chill. We got you, with some of our sweet tips - batch your content using various rules. Rules which create a nice cohesive content balance.

Let's take a look at some of the rules...

70/20/10 RULE

This one is popular among social media managers...

70% of your posts should add value and be informative. Be funny, raw, real, whatever. Just give your followers some substance + write content which can help out your ideal client.

20% should create connections with your ideal client / customer. Maybe something personal. Behind the scenes of your brand. A meme they can relate too.

10% should be about promoting your bizzo/brand/service. Selling your services or benefits of your brand but only a smidge -cos no one likes the hard sell.

80/20 RULE

Or there’s an easier rule – the 80/20 rule...

80% of your posts should inform, educate, or entertain your audience. Like the 70/20/10 rule, just make sure most of your content is covering off these areas.

20% can directly promote your brand. Be sales-y without being too sales-y.


Then there’s the social media rule of thirds...

1/3 of your social content promotes your business, converts readers and generate profit

1/3 of your social content shares ideas and stories from thought leaders in your industry or like-minded businesses [don't forget to tag and share the love!]

1/3 of your social content involves the more personal side to your brand or business.

Whatever percentage and rule you choose, it’s time for the fun to start - crafting and writing your posts! And gathering photos. Once you have your posts locked in and photos sorted, use a scheduling tool like Hootsuite or Buffer to prepare your posting in advance rather than updating constantly throughout the day.

Yup - social media sorted!

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