top of page


adelaide copywriter

Keeping Up With The Kardashians? Actually, yes.

Keeping up with your own social media? Errrr…

It’s chill. We got you, with some of our sweet tips - batch your content using various rules. Rules which create a nice cohesive content balance.

Let's take a look at some of the rules...

70/20/10 RULE

This one is popular among social media managers...

70% of your posts should add value and be informative. Be funny, raw, real, whatever. Just give your followers some substance + write content which can help out your ideal client.

20% should create connections with your ideal client / customer. Maybe something personal. Behind the scenes of your brand. A meme they can relate too.

10% should be about promoting your bizzo/brand/service. Selling your services or benefits of your brand but only a smidge -cos no one likes the hard sell.

80/20 RULE

Or there’s an easier rule – the 80/20 rule...

80% of your posts should inform, educate, or entertain your audience. Like the 70/20/10 rule, just make sure most of your content is covering off these areas.

20% can directly promote your brand. Be sales-y without being too sales-y.


Then there’s the social media rule of thirds...

1/3 of your social content promotes your business, converts readers and generate profit

1/3 of your social content shares ideas and stories from thought leaders in your industry or like-minded businesses [don't forget to tag and share the love!]

1/3 of your social content involves the more personal side to your brand or business.

Whatever percentage and rule you choose, it’s time for the fun to start - crafting and writing your posts! And gathering photos. Once you have your posts locked in and photos sorted, use a scheduling tool like Hootsuite or Buffer to prepare your posting in advance rather than updating constantly throughout the day.

Yup - social media sorted!

Follow Us
  • Facebook Classic
  • Twitter Classic
  • Google Classic
bottom of page