Let’s talk about video phobia [namely Stories + Reels]…
If the thought of ‘putting yourself out there’ makes you want to crawl back under the covers and comfort-eat a whole tub of cookies ‘n’ cream ice cream, then read on.
[+ we alllll know how I felt about selfies + videos of myself! 🙈]
But here’s the thing - showing up in video on your feed, Stories or Reels - are kinda what you need to be doing if you want to be seen online.
[enter my 180 turnaround on this powerful marketing tool aka video]
+ marketing your small bizzo means marketing yo’self - even when it makes you want to reach for that tub o’ ice cream - because if you’re running an online biz + asking strangers on the internets to pay you, then you need to hit a level of trust that only comes from allowing your audience to get to know you.
Roll the tape 🎥🎥🎥
A handful of Stories or Reels. Posting a selfie. Showing the sweetest part of your workspace. After you show up just a few times you’ll start to feel more comfortable AND more importantly, you’ll start to see a response, and more engagement from your audience [and engagement is where it’s at yo!]
So here’s some tips before you press record:
🎥 Start with one video [you don’t even have to post it, just practice]
🎥 Choose a filter [I swear by this 😂]
🎥 Start with one Reel [just to see how it works. best reel length is 8 seconds BTW]
🎥 Start with one Story [it disappears in 24 hrs anyhoo!]
🎥 Start with a selfie
🎥 Be scared shitless, but DO IT. DO IT. DO IT.
And then make a habit of doing a little more each week. Because anything you commit to or practice will get better over time + you’ll be more comfy too 👌
And if that’s not enough to get you filming, here’s some stats [cos i love a stat!]:
🎥 Mobile video consumption rises by 100% every year.
🎥 Videos under two minutes long generate the most engagement.
🎥 83% of marketers say video helped them generate leads.
🎥 85% of Facebook videos are watched without sound, but 60% of Instagram Stories are watched with sound.
🎥 Psychologists suggest that music can directly influence how viewers respond to your videos.
[stats from Influencer Marketing Hub]
Moral of the post? If you want to build a community / grow your brand / connect w your audience / form real relationships / ultimately make a sale… well video will do jusssst that.