Scratching your head with what to write? Some quick Moosey tips when copywriting for the ol’ world wide web <email subject lines, headlines, social media captions, opening sentences and paragraphs works too!>
Make sure your headline copy grabs the reader’s attention. On average, 8 out of 10 people will read headline copy, but only 2 out of 10 will read the rest.
Enlarge words that convey an emotion. Eg: this shiz is dope versus this shiz is DOPE.
Your web visitors will only read 20% of the content on a web page, so make sure the important points stand out on the page.
People scan-read web pages in an F pattern. As a result, they read the third word on a line much less often than the first two words. Anticipate this and put your most important copy at the beginning of the line.
Use assertive language. Eg: if you like what you see, don’t hesitate to call us versus call us today <the latter is more assertive + gets to the point>.
... Or power words, like: ‘you’, ‘free’, ‘instantly’, ‘today’, ‘because’ and ‘new’. These words can change the mood + motivation when deciding to buy. Let’s use some in a sentence, shall we?
Example - get INSTANT access to our NEW online workshop, just by signing up TODAY. Or - FREE shipping. Today only. YOU know what to do.
And finally - eliminate unnecessary words. While 'Filler' words might be okay in speech, they are not okay in writing. Words like “that” is unnecessary and certain adjectives [like shortening “tragic death” to “death” or “every single day” can become “every day” or “daily”] is uneeded. You get the idea.
Now with some of these quick copywriting tips – you know what to do too … go forth and write!
Neon Moose is an Adelaide based creative with over 15+ years of experience in social media, marketing, PR and copywriting.