moose yaks: club she shopped
When Lucy Cornes was at a cross road in her media career and pondering her next career move, she was given some sound advice from her husband - “you’re good at finding shit online” – so she did exactly that. And She Shopped was born.
Her foray into entrepreneurial creativity saw her foraging around the world wide web for the best fashion, accessories, kids clothes, beauty and more – a task that came naturally to the certified style guru – and creating a platform where it was all in the one place. Enter: She Shopped, an online buyers guide for women and an editorial style advertising platform for brands.
“It was born two years ago after I identified women were looking for a reliable source to connect them with good online finds and a great online shopping experience. We only partner with brands who we know will give our audience that,” Lucy starts.
Not only does she scout for the latest and greatest finds on the internet (think happy socks, birthday cards, the hottest fashion) she’s involved in all other aspects of the business including advertising sales, content writing, client management and social media.
“You name it I do it,” she laughs and continues. “I hope to implement more systems in the business so that I can outsource some of those roles and focus on the big picture. Thinking of big ideas and implementing them is my number one passion.”
She’s not kidding. Last month, Lucy launched sister site Club She Shopped, a subscription commerce site where members pay a monthly fee ($12.95) to receive 8 exclusive offers across fashion, beauty, travel and lifestyle. Included in the membership is the chance to win incredible prizes from a huge competition pool each month. Again, an idea stemmed from her love of ‘finding shit online’.
“After spending so much time online in the past two years I have been able to identify that women mostly want a really good edit of the best offers from the best brands, not a bombardment of offers from thousands of brands,” she says.
This virtuoso platform takes online shopping to the next level. Perfect for the Club She Shopped target of 18-54 women who love to whip out the plastic over tempting offers such as a $50 Talulah voucher, 30% of at Jet Empire and 35% off Bliss Sanctuary for Women.
“It's exciting!" she exclaims and continues, "our members are loving the value and convenience. We are saving them loads of time and money online. There are no contracts. I guess once upon a time we would buy a magazine subscription. Now we are becoming more savvy and want more than that. A Club She Shopped subscription gives you hundreds of dollars worth of value and the chance to win amazing prizes!”
However, there’s more to She Shopped and Club She Shopped than shopping, exclusive offers and fab competitions. It’s the community and subsequent engagment with her members through the site, but also through social media, which is a big driving force for the two sites.
“I love social media! It's so powerful. I’ve used it to develop a close relationship with my audience; I love the connection I have formed. It allows me to engage in a conversation about all that is important to them. I also love seeing the connections they have formed with one another,” Lucy concludes.