If you are a business - a sweet way to build a following, email list and brand exposure is running a good ol’ competition. Run a promotion and possible sales + customer acquisition will follow too.
Don’t believe they work? Take beauty company Koh...
Ahhhhh Instagram Stories – aka the ethereal content (think videos, photos, polls, shoppable links, limited time promos and more - muuuuch more) that users can publish separate from their Instagram feed and disappears after 24 hours.
