Don't put all your marketing eggs in the social media basket
Quick q - how good are all the marketing options we have to market one’s business?
We have so many channels and avenues to market our business like:
⚡️offline v online marketing
⚡️word of mouth
Lots eh! Hands up who’s using a healthy mix of the above?
Because I’ll tell you one thing - if you’re ONLY doing one of the above [like jussst social media] for business and wondering why you’re not getting sales/hits to website/email sign ups etc, then best to go back to the ol’ marketing drawing board and factor in other marketing activities in your plan.
Uh-huh. A good marketing plan incorporates a few of the aforementioned marketing avenues - and more [ + your marketing campaigns have a sweet mix o’ paid, earned + owned channels]👌
And yes, while I teach + preach social media, and it’s a great springboard for sales/sign ups /hits to web, i also know not to put allllll o’ my marketing eggs in one basket [labelled social media!].